Each day, 65 American babies are born still, and at least 1 in 4 of these are preventable. Changes in fetal movement are often the first and only sign of distress, yet there is no standardized guidelines for healthcare professionals on how to address this critical issue in prenatal care.
NOW IS THE TIME
Since 2021, we've been pushing to influence public health policy and elevate the issue of stillbirth into national consciousness. The Stillness Is An Illness campaign is a three-phase approach to changing the clinical treatment guidelines of healthy, term pregnancies through the American College of Obstetrics and Gynecology (ACOG):
THE PLAN
PHASE 1
Create awareness by connecting our story with maternal and fetal health advocates nationwide.
IN PROGRESS
Raising Funds
Activate healthcare professionals with the tools and information they need to demand top-down system-wide change—from within.
PHASE 2
IN PROGRESS
2025 Target
Compel ACOG to implement nationwide protocols standardize provider education and clinical evaluation of altered fetal movement.
PHASE 3
PHASE 2
Raising Funds
Activate healthcare professionals with the tools and information they need to demand top-down system-wide change—from within.
Compel ACOG to implement nationwide protocols standardize provider education and clinical evaluation of altered fetal movement.
PHASE 3
2025 Target
PHASE 1
PHASE 1: AWARENESS
Create awareness by connecting our story with maternal and fetal health advocates nationwide through the short film: PUSH.
IN PROGRESS
PHASE 2: ACTIVATION
Activate healthcare professionals with the tools and information they need to demand top-down system-wide change—from within.
RAISING FUNDS
PHASE 3: IMPACT
Compel ACOG to implement nationwide protocols that standardize provider education and clinical evaluation of altered fetal movement.
2025 TARGET
How You Can Help
PUSH is currently entirely volunteer-run and remotely-operated, which means 100% of your gift goes towards jumpstarting progress on our mission to end preventable stillbirth.
In order to save as many babies’ lives as possible, your support and sponsorship will allow us to continue:
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Building a coalition of passionate healthcare professionals to demand improved prenatal care standards
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Developing physician-approved standardized protocols to ensure providers recognize and treat stillness like any other symptom of potential fetal illness
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Creating resources and opportunities to ensure stillbirth prevention advocates are seen and heard by those with the power to create change
For additional stillbirth prevention resources, please visit our resource library.
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